Pet adoption ads led by optical illusions inspire people to adopt!

We dogs have long known that the best of humans choose to adopt and not buy pets. People, however, sometimes lack the inspiration to open their hearts and homes to the best breed that there’s – Rescued.

Thankfully we have Art to the rescue!

When Mumbai-based animal welfare NGOWorld For All organised a pet adoption event, they promoted it using a series of stunning optical illusions.

Optical Illusion Pet Adoption Ad!

The below series of images are optical illusions, showing people framed in such a way that they form the shape of a pet in the empty space between them, along with the simple tagline:

“There’s always room for more. Adopt.”

optical illusion pet adoption ad
Image courtesy: Amol Jadhav for World For All

The brilliant adoption awareness campaign was shot by Photographer Amol Jadhav and art director Pranav Bhide of McCann Worldgroup India.

See Also: Best Print ads featuring Dogs

optical illusion pet adoption
Image courtesy: Amol Jadhav for World For All

Result: The adoption event saw a 150% increase in foot traffic, and World For All was able to find loving homes for 42 previously-homeless animals in a single day!

pet adoption optical illusion
Image courtesy: Amol Jadhav for World For All

Know of someone looking for a forever friend? Ask them to adopt, would you, please? 🙂

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