Best TV ads featuring dogs

For an academically challenged canine like me, the cloistered life of books isn’t befitted.  The other day, Calvy was too busy to play frisbee with me, browsing through his MBA course ware with eyes darted at the page at one instant and on the window at the other; waywardly his retina navigated behind his spectacles… so much for enacting intelligence:)

Dog grins are hard to enshroud, you’d know if you were a dog. Anyway, when he caught me mocking him, he  nuzzled in a couch and put off his ‘intelligent glasses’ on the table. With an air of wizardly wand movement he asked me, “Well, what do you think of advertisements? “

“Ahem! Well…It’s promotion of some product or service”,  I said.

“…and usually paid for”, he added.

Now that his ego was satisfied, he was back to his notes and devoid of  his playtime,  the professor in me delved in the  pensive cocoon and recollected some of the most cherished commercials, I had ever been subjected to. Naturally, all of them had one thing in common…dogs:)

Well, there is no dearth of talent and wits when it comes to copywriters having dogs in their artwork, yet for the sake of succinctness in the post, I’ve taken the liberty of choosing four. However in the coming posts I’d again reiterate on the idea.

So here’s presenting the Best TV ads featuring dogs.

First we have the amazing campaign by dog food makers Pedigree wherein they embark on a pledge to help a shelter dog get adopted each time their product is bought and they sign off with ‘Dogs Rule’ . Though all the commercials under this campaign were high on emotion yet here are the dog’s pick…

…they say that hope and a little prayer never get unanswered so was true for Echo, here he gets adopted:)

Closer home, in India, the suiting majors Raymonds showed with their commercial that the complete man sports a softer side too.

The Mobile service providers Hutch(now known as Vodafone) build their brand in India riding on the back of a pug. The amazingly cute and unforgettable campaign and that sound score still rings a chord.

Season’s greetings and a happy new year fellas:)

…till we meet again, here’s yoo-hoo from the Dogville!

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The Teddy bear man!

The Teddy bear man, ram and rani bear
The Teddy bear man. Photo courtesy: AP

The Indian forests have changed a lot from the life and times of Mowgli and the irony couldn’t have been starker. In what seems a modern adaptation of the famed Jungle Book, this tale of a female sloth bear is more heart wrenching than the movies featuring such story lines for this still awaits a happy ending.

Rama Singh Munda (member of the indigenous tribe) from Ruitisila village in Orissa’s Keonjhar district, about 225 km from state capital Bhubaneswar, gave shelter to female sloth bear Rani when she followed him home and was 2-3 days old. The bear would have met a certain death at the hands of predators had she not followed Rama. The family christened her as ‘Rani’ and she was the loved new member of the family. The family which was bereaving the loss of Rama’s wife discovered a reason to smile. The 5 year old daughter of Rama, Dulki found a companion to play with. The family used to share their meals with Rani, Rama even used to take her for joyrides on cycle and all through the time they never used new her for any commercial purposes nor did they caused any harm to the furry animal. However the euphoria of the girl and bear was short-lived as the news reached media circles and the officers took away the bear (only on second attempt as Rani had escaped to forest during the first raid. However the bear returned to her only home later in the day where they darted her and took her to the zoo) Rama was held captive in the jail for breaching the law and keeping a sloth bear at home.

Sloth Bear Rani
Sloth bear Rani with Rama and Dulki in happier times. ~Image courtesy Hindustan Times

It can only happen in factual realms that an innocent tribal who has been keeping the bear for over a year with affection and care was arrested and put behind bars. We have heard time and again about the pitiful state of zoos in India, the conditions at Nandankanan Zoo are no better. How judicious a decision it was on the part of officials to send Rama to jail and Rani to an unkempt cage? Solomon would be deranged in heavens.

The man is now set free but then who cares about the family…the feelings of the bear who found herself in a cage without her family? The court of law, the animal activists, the NGOs must see at affairs from an animal’s viewpoint too. What good are animal laws if they fail to serve the animals?

Motherless Dulki never knew any Archies teddy bear, for her only buddy was her furry friend with animation.

Dear Bear, the fiction lore of Rudyard Kipling was better than the realism and Rama you’d always remain our Teddy bear man!

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