For an academically challenged canine like me, the cloistered life of books isn’t befitted. The other day, Calvy was too busy to play frisbee with me, browsing through his MBA courseware with eyes darted on the page at one instant and upon the window the very next; waywardly his eyes navigated behind his spectacles… so much for enacting intelligence:)
Dog grins are hard to enshroud, you’d know if you were a dog. Anyway, when he caught me mocking him, he nuzzled in a couch and put off his ‘intelligent glasses’ on the table. With an air of wizardly wand movement, he asked me, “Well, what do you think of advertisements? “
“Ahem! Well…It’s promotion of some product or service”, I said.
“…and usually paid for”, he added.
Now that his ego was satisfied, he was back to his notes and devoid of his playtime, the professor in me delved in the pensive cocoon and recollected some of the most cherished commercials, I had ever been subjected to. Naturally, all of them had one thing in common…dogs.
Well, there is no dearth of talent and wits when it comes to copywriters having dogs in their artwork, yet for the sake of succinctness in the post, I’ve taken the liberty of choosing four. However in the coming posts I’d again reiterate on the idea.
First we have the amazing campaign by dog food makers Pedigree wherein they embark on a pledge to help a shelter dog get adopted each time their product is bought and they sign off with ‘Dogs Rule’ . Though all the commercials under this campaign were high on emotion yet here are the dog’s pick…
…they say that hope and a little prayer never get unanswered so was true for Echo, here he gets adopted:)
Closer home, in India, the suiting majors Raymonds showed with their commercial that the complete man sports a softer side too.
The Mobile service providers Hutch(now known as Vodafone) build their brand in India riding on the back of a pug. The amazingly cute and unforgettable campaign and that sound score still rings a chord.
Season’s greetings and a happy new year fellas:)
…till we meet again, here’s yoo-hoo from the Dogville!